Do you turn customers into promoters?
Apple does, maybe it would benefit you as well? In this short video Fred Reichheld, fellow and founder of the loyalty practice at Bain & Company, tells you how Apple builds loyalty:...
View ArticleShould women be as ambitious as men?
Leon Panetta just became a hero to American women by announcing that the U.S. ban on women in combat positions will be lifted. It’s hence an interesting moment to look at gender equality in business....
View ArticleCan you do better PR than this?
The day after Obama was inaugurated visitors touring the White House were surprised to meet the president and first lady. Watch this short video to see what happened and how the visitors reacted:...
View ArticleEntrepreneurs – Do you master online storytelling?
Today that’s become an essential aspect of being an entrepreneur. And so is authenticity. Fortune Magazine senior editor Pattie Sellers explains why in this short video:...
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Are you innovating on a continuous basis?
Nowadays the market is constantly changing and businesses adapt or die. Preferably you should be a leading player who determines what changes take place and when. So, if you haven’t yet developed a...
View ArticleCould your visual presentations be better?
Are there more efficient ways of getting your message across? Could you increase clarity and have more impact? Devote three minutes to watching Nancy Duarte, CEO of Silicon Valley’s largest design...
View ArticleCan you control your brand online?
Today your brand will be shared by customers making videos, starting Facebook groups and sending a multitude of tweets. Devote 3 minutes to watching Unilever SVP of Marketing Marc Mathieu talk about...
View ArticleCheap chic – a recession mega trend?
In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals really take off. Devote 1 minute to watch Bloomberg TV discuss the success story:...
View ArticleAre you tweeting your investors?
How companies communicate with investors is changing. In this short video Elizabeth Blankespoor, assistant professor at Stanford, explains how smaller firms can benefit from using Twitter:...
View ArticleDo you find time for strategic thinking?
Former British Prime Minister Tony Blair was adviced by Bill Clinton to schedule time to think strategically on a regular basis. Watch this short video of him talking to Garth Saloner, Dean of Stanford...
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Should leaders be empathetic or firm?
Empathetic leaders are in high demand in the US. In the Nordic countries however, where empathy is an aspect of leadership, the debate is instead if leaders have become too compassionate. How...
View ArticleDo you test your hypotheses?
No matter how smart we are, as entrepreneurs what we have on day one is a faith based enterprise. Devote one minute and forty two seconds to hear what Steve Blank, serial entrepreneur and Stanford...
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Branding for success in our global world!
Everything and everyone is a product. A country, city, company, product, service and a person. And how the market perceives the product determines its value. It’s sounds cynic, I know. But if you want...
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Would you read an article about yourself?
Of course you would. You would actually want to read it immediately. And your customers are no different from you. Women contemplating what different beauty products will do for them. What woman would...
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Are you joining the “Made for China” trend?
An increasing number of Western brands are launching new products, or even brands, catering to consumers in emerging markets. Are you developing products catering to the needs and likes of well to do...
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Vanity boosting prosperity and biodiversity?
The combination of the rapidly expanding global fashion and beauty industry and the internet is providing opportunities for developing countries. Environmentally responsible fashions can become...
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Ever heard of emerging generosity?
Yes, that’s right, wealthy donors from developing countries, notably China and India. They are increasingly giving, donating, caring and sympathizing. Not, as some of you may think, just sell and take....
View ArticleHow Wagner helped Francis Coppola succeed
The power of music is immense, to put it mildly. And it has been used and abused throughout history. Watch Wagner’s music through the eyes and ears of Francis Coppola:...
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Do you ask yourself what, who, why, how and when?
Sometimes people really complicate the art of communicating. So much so that even large companies convey their message badly to the wrong target groups. Maybe because they are into the latest fad in...
View ArticleWould you survive a scandal?
Not sure? US politicians know what to do. Watch Richard L. Berke of The New York Times talk about what happened to Bill Clinton, Gary Hart, Newt Gingrich and others:...
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